Lately, I’ve been sitting with a question that keeps resurfacing as I reflect on my PhD journey: Is there still space for research in a world that moves this fast? When I began my PhD, my focus was (and still is) Online Reputation Management. Artificial Intelligence was, at best, a paragraph in my proposal –Continue reading “Is There Still Space for Research in a Rapidly Moving World?”
Tag Archives: writing
The Research-Driven Communicator: Why Data Is the New Soft Skill in PR
In South Africa’s fast-evolving public relations landscape, we often celebrate “gut feeling” and “creative intuition.” Those instincts still matter, but they’re no longer enough. As I move between my PhD research and industry work, one insight keeps resurfacing:The most influential communicators of the next decade won’t only be storytellers, they will be social scientists. WhereContinue reading “The Research-Driven Communicator: Why Data Is the New Soft Skill in PR”
When Old Laptops Spill Memories: A Journey Through Forgotten Files
My daughter found one of my old laptops and asked me to switch it on, hoping to download games. I reluctantly indulged her, but what was meant to be a teachable moment of the obsolescence of technology turned into a walk down memory lane for me. This laptop holds most of my pictures and writtenContinue reading “When Old Laptops Spill Memories: A Journey Through Forgotten Files”
Your Silence Is Not The Solution
As a communicator by profession, I will be the first to admit that too much information is flying around. It comes in multi-formats: written, video, audio, long-form and, short-form. We are inundated with information. And honestly, it can be tempting to want to keep quiet because surely there are people already sharing what you areContinue reading “Your Silence Is Not The Solution”
Tokiso Molefe 