Reputation has always been a fragile asset – hard to build, easy to lose, and almost impossible to fully restore once damaged. But in the age of AI‑driven misinformation, reputational risk has shifted from being a communications concern to a full‑scale organisational threat. Today, a single synthetic image, a fabricated policy document, or an AI‑generatedContinue reading “Reputation Risk in the Age of AI‑Driven Misinformation: Why Trust Is the New Currency”
Category Archives: Uncategorized
Social media as a credibility and visibility engine
Are we treating social media as a credibility AND visibility engine, or still focused on just the visibility part by broadcasting for applause? I ask that question because too many organisations and leaders still treat social platforms as megaphones for applause rather than instruments for building durable trust. Social media is undeniably a visibility machine:Continue reading “Social media as a credibility and visibility engine”
Dancing the Death Drill – A Review
Two standing ovations! Yes, and the first one was before the show even ended. In fact, I suspect the audience wanted to give a couple more throughout the show. That was how the audience received Dancing the Death Drill, a stage adaptation of Fred Khumalo’s award winning novel. I knew I could not miss itContinue reading “Dancing the Death Drill – A Review”
Harnessing AI: Transforming Communication Roles in the Modern Era
Unveiling the Potential of Artificial Intelligence in Everyday Communication Strategies I recently had an interesting conversation with a fellow communication professional, and she highlighted her concerns about artificial intelligence (AI). I share her concerns, especially about our roles as communicators. And, since there is an uptake of AI, it is also our responsibility to learnContinue reading “Harnessing AI: Transforming Communication Roles in the Modern Era”
Public Relations Re-imagined
As we continue to navigate the digital era, the landscape of public relations (PR) is undergoing a significant transformation. Traditional PR methods, which once relied heavily on press releases and media coverage, are being re-imagined and adapting to the evolving needs of businesses and their audiences. In this post, I explore the innovative approaches thatContinue reading “Public Relations Re-imagined”
Your Silence Is Not The Solution
As a communicator by profession, I will be the first to admit that too much information is flying around. It comes in multi-formats: written, video, audio, long-form and, short-form. We are inundated with information. And honestly, it can be tempting to want to keep quiet because surely there are people already sharing what you areContinue reading “Your Silence Is Not The Solution”
Tokiso Molefe 