Tag Archives: artificial-intelligence

The Research-Driven Communicator: Why Data Is the New Soft Skill in PR

In South Africa’s fast-evolving public relations landscape, we often celebrate “gut feeling” and “creative intuition.” Those instincts still matter, but they’re no longer enough. As I move between my PhD research and industry work, one insight keeps resurfacing:The most influential communicators of the next decade won’t only be storytellers, they will be social scientists. WhereContinue reading “The Research-Driven Communicator: Why Data Is the New Soft Skill in PR”

Harnessing AI: Transforming Communication Roles in the Modern Era

Unveiling the Potential of Artificial Intelligence in Everyday Communication Strategies I recently had an interesting conversation with a fellow communication professional, and she highlighted her concerns about artificial intelligence (AI). I share her concerns, especially about our roles as communicators. And, since there is an uptake of AI, it is also our responsibility to learnContinue reading “Harnessing AI: Transforming Communication Roles in the Modern Era”