Reputation has always been a fragile asset – hard to build, easy to lose, and almost impossible to fully restore once damaged. But in the age of AI‑driven misinformation, reputational risk has shifted from being a communications concern to a full‑scale organisational threat. Today, a single synthetic image, a fabricated policy document, or an AI‑generatedContinue reading “Reputation Risk in the Age of AI‑Driven Misinformation: Why Trust Is the New Currency”
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Why Online Reputation Management Is a Growth Strategy for South African SMEs and Not a Luxury.
For many South African small and medium enterprises, reputation is often treated as something that “will take care of itself.” The focus tends to fall on sales, operations, and survival – understandably so in an economy where SMEs face structural barriers, limited resources, and intense competition. However, neglecting the importance of a solid reputation canContinue reading “Why Online Reputation Management Is a Growth Strategy for South African SMEs and Not a Luxury.”
Tokiso Molefe 