All things comms – Tokiso Molefe

Is There Still Space for Research in a Rapidly Moving World?

Lately, I’ve been sitting with a question that keeps resurfacing as I reflect on my PhD journey: Is there still space for research in a world that moves this fast? When I began my PhD, my focus was (and still is) Online Reputation Management. Artificial Intelligence was, at best, a paragraph in my proposal –Continue reading “Is There Still Space for Research in a Rapidly Moving World?”

Why Online Reputation Management Is a Growth Strategy for South African SMEs and Not a Luxury.

For many South African small and medium enterprises, reputation is often treated as something that “will take care of itself.” The focus tends to fall on sales, operations, and survival – understandably so in an economy where SMEs face structural barriers, limited resources, and intense competition. However, neglecting the importance of a solid reputation canContinue reading “Why Online Reputation Management Is a Growth Strategy for South African SMEs and Not a Luxury.”

The Research-Driven Communicator: Why Data Is the New Soft Skill in PR

In South Africa’s fast-evolving public relations landscape, we often celebrate “gut feeling” and “creative intuition.” Those instincts still matter, but they’re no longer enough. As I move between my PhD research and industry work, one insight keeps resurfacing:The most influential communicators of the next decade won’t only be storytellers, they will be social scientists. WhereContinue reading “The Research-Driven Communicator: Why Data Is the New Soft Skill in PR”

When Old Laptops Spill Memories: A Journey Through Forgotten Files

My daughter found one of my old laptops and asked me to switch it on, hoping to download games. I reluctantly indulged her, but what was meant to be a teachable moment of the obsolescence of technology turned into a walk down memory lane for me. This laptop holds most of my pictures and writtenContinue reading “When Old Laptops Spill Memories: A Journey Through Forgotten Files”

The Impact of Digital Media on Strategic Communication

Introduction In today’s fast-paced digital world, the communication landscape has undergone a significant transformation. Digital media has become an integral part of strategic communication, enabling organisations to connect with their target market in more dynamic and interactive ways. In this blog post, I explore the evolution of digital media, its key components, benefits, and challenges.Continue reading “The Impact of Digital Media on Strategic Communication”