Unveiling the Potential of Artificial Intelligence in Everyday Communication Strategies I recently had an interesting conversation with a fellow communication professional, and she highlighted her concerns about artificial intelligence (AI). I share her concerns, especially about our roles as communicators. And, since there is an uptake of AI, it is also our responsibility to learnContinue reading “Harnessing AI: Transforming Communication Roles in the Modern Era”
Tag Archives: marketing
Public Relations Re-imagined
As we continue to navigate the digital era, the landscape of public relations (PR) is undergoing a significant transformation. Traditional PR methods, which once relied heavily on press releases and media coverage, are being re-imagined and adapting to the evolving needs of businesses and their audiences. In this post, I explore the innovative approaches thatContinue reading “Public Relations Re-imagined”
The Impact of Digital Media on Strategic Communication
Introduction In today’s fast-paced digital world, the communication landscape has undergone a significant transformation. Digital media has become an integral part of strategic communication, enabling organisations to connect with their target market in more dynamic and interactive ways. In this blog post, I explore the evolution of digital media, its key components, benefits, and challenges.Continue reading “The Impact of Digital Media on Strategic Communication”
The communication industry: My Experience
I have been thinking about my career journey lately and how I have moved and shimmed through different spaces of the media and communications landscape – and man – it all adds up. And the golden thread of it all – I would define as becoming a storyteller. Although in professional terms the better descriptionContinue reading “The communication industry: My Experience”
Tokiso Molefe 